WHAT IS AN EXECUTIVE FOCUS GROUP?


An Executive Focus Group is designed to evaluate and understand how or why people hold certain beliefs about a topic or program of interest.


A focus group is typically 7-10 people who are unfamiliar with each other. These participants are selected because they have certain characteristics in common that relate to the topic of the focus group. The moderator or interviewer creates a permissive and nurturing environment that encourages different perceptions and points of view, without pressuring participants to vote, plan or reach consensus. The group discussion is conducted several times with similar types of participants to identify trends and patterns in perceptions. Careful and systematic analysis of the discussions provides clues and insights as to how a product, service, or opportunity is perceived by the group.


At Executive Offerings, our facilitators are highly experienced, multi certified, bilingual communicators with an understanding of China and its consumers.  Our goal is to precisely find the nuances within participants’ thinking that affects their perception towards your project, product or service. We invite you to contact us today to learn how running a customized focus group before your next move can help ensure the success of your organization in China.